Marketing your Driving school website on Google
Marketing your driving school website on Google could help you to reach a potential customer base of 10,000's.
Marketing your driving school website on Google
If you design your own driving school website and then launch it onto the internet you might expect your phone to start ringing with new customers after a few days. This will not happen, guaranteed. Your driving school website will be one of millions of other websites and one of thousands of driving school websites on the internet.
How will people find your website if its buried amongst a million like sites?
Large corporations
Are continually marketing & advertising to keep their products at the front of their customers mind. Small businesses, including driving schools should do likewise.
Growing your business
Should be a major commitment you carry out at least 40% of your working week. How do you do that when you need that time to earn a living giving driving lessons?
You might employ a professional marketing & advertising company
This will free up your time to do your driving lessons.
To teach your learner drivers you will need a car, fuel, road tax, insurance, an ADI badge and a phone. These are your fixed costs to running your business. You cannot avoid them. But how do you get new customers?
Your car is the best form of adverising, so make sure it's always clean with good quality graphics and a prominent phone number.
Necessary marketing & advertising costs
Your driving school website should be, in this 21st century, one of your essential costs to growing your driving school business. Over my 30 years experience at promoting my driving school I have always gone with the latest driving school marketing tools available, Yellow pages, leaflet drops, newspaper adverts, supermarket post cards, bill boards and shop frontage. But none has been more productive than promoting my driving school website on the internet.
Recommendations do count, but they tend to slowly filter through, rather than with a rush.
Marketing, advertising & promoting your driving school website on Google
I have written below the process normally taken to launch a driving school website onto a search engine such as Google.
- ♦ Register a driving school website name (domain name)
- ♦ Pay an internet host provider (I don't mean Yahoo or BT)
- ♦ Design your driving school website at least 3 pages
- ♦ Publish your website to your host provider
- ♦ Tell Google you have produced a driving school website
- ♦ Wait & wait & wait for your website to be visible to the rest of the world
- ♦ Use an email address that has your driving school website name, not joe@bt.com. that is not very professional.
That's it. But how will your customers find you? Type in your name! maybe, but they don't know your name. Type in 'driving lessons'. Yes that would work, but you would be number 5,000th driving school on the list. Most people only look at the first page of the search results.
Marketing your driving school on the internet is a very time consuming process & calls for a lot of skills that can't be aquired over night.
Professional marketing website companies will charge around £1000 set up fees & a monthly charge of £150 for continuous monitoring of your site, because the internet is dynamic & changing all the time.
Should you find a company much cheaper than this, then you may not be getting the service you need. Marketing checks you need to do
Why wait make 2010 the year you made your driving school website grow your business.
Read the rest of this marketing your driving school website on Google for lots of useful information on how your driving school can become a success story for 2010
